Mazda Indonesia Reports Sales Surpassing 5,320 Units in 2023, Marking a Significant 100% Increase Since 2020

Mazda Indonesia Reports Sales Surpassing 5,320 Units in 2023, Marking a Significant 100% Increase Since 2020

In 2023, PT Eurokars Motor Indonesia, the sole distributor of the Mazda automotive brand in Indonesia, achieved record sales of 5,320 units. This marked the highest sales figure in the last three years since 2020 and represented a remarkable increase of 100%.

The sales of PT Eurokars Motor Indonesia have been consistently increasing since the global pandemic outbreak in 2020. Ricky Thio, the Managing Director of PT Eurokars Motor Indonesia (Mazda Indonesia), spoke from the Mazda Indonesia Headquarters in Simprug, South Jakarta, and attributed the success in 2023 to various factors, “The success of PT EMI in 2023 was attributed to various factors, including the enthusiasm and support from Mazda fans and customers, as well as the excellent performance of the dealer principals. Additionally, Mazda’s after-sales service, which continues to undergo performance improvement, complemented by the MYMAZDA SERVICE program, which provides free services and parts for 3 years or 60,000 km (whichever comes first) for customers, also contributed. Moreover, Mazda consistently participated in prestigious automotive exhibitions such as the Gaikindo Indonesia International Auto Show (GIIAS) 2023 and Gaikindo Jakarta Auto Week (JAW) 2023, which helped to increase its brand visibility. Finally, one of Mazda’s biggest missions to enter the premium vehicle market segment was accomplished last year (2023) with the launch of The All-New Mazda CX-60.”,

The launch of the All-New Mazda CX-60 by PT EMI in Indonesia is a clear indication of Mazda’s commitment to producing high-end products in the Large Premium SUV segment. This new model is equipped with a 3.3L Inline 6-cylinder engine, e-Skyactiv-G, Turbocharged technology, and M-Hybrid Boost (Mild Hybrid System) technology, which provides a remarkable performance of 280 hp and 450 Nm of torque, while also ensuring fuel efficiency.

Mazda Sales Figures for 2020-2023

Communications General Manager of PT Eurokars Motor Indonesia (Mazda Indonesia)ita Sari, the Marketing & Communications General Manager of PT Eurokars Motor Indonesia (Mazda Indonesia), noted that “The CX-5 and CX-3 remain the most favored models among Mazda enthusiasts in Indonesia, with Soul Red Crystal Metallic and Machine Grey Metallic being the top color choices. At Mazda, these colors are categorized as premium colors, utilizing special painting technology, resulting in a more precise and high-quality finish akin to that of skilled artisans. We refer to this painting specialty as TAKUMI-NURI, meaning ‘Artisan Coloring.’ The superiority of TAKUMI-NURI on Mazda units creates a strong, energetic impression with an exclusive and impressive appearance.”

Furthermore, at the same event, Ricky Thio outlined PT EMI’s plans for 2024 while expressing gratitude to the contributors to the company’s success, stating, “2023 was an exceptional year for me and PT Eurokars Motor Indonesia. We achieved our highest Mazda Power Drive sales since its inception in 2018. Additionally, we recorded the highest sales since the beginning of the pandemic in 2020, which signifies our ability to rise from the challenging times of the global automotive industry. I want to thank Mazda fans and customers in Indonesia, dealer principals, and our group company, Eurokars Group, which inaugurated its new Singapore headquarters last December.”

“In 2024, PT EMI will celebrate its 7th anniversary as Mazda’s sole distributor in Indonesia in Indonesia. In Japanese culture, the number 7 is considered a symbol of luck. This milestone inspires us to become the preferred automotive brand for the Indonesian people, particularly in the premium vehicle segment. Mazda plans to launch several 7G products in the Medium SUV, Medium SUV (BEV), Large Premium SUV (PHEV), and Large Premium SUV (MHEV) segments. We will also participate in various prestigious automotive exhibitions in Indonesia, including GJAW and GIIAS, to showcase Mazda’s flagship model lineup. We welcome Indonesians to experience the driving sensation of The Perfect Jinba-Ittai firsthand.”, concluded Ricky Thio.