New look, new attitude, new era: The new MINI family now available in Singapore
Since the global relaunch of the brand at the turn of the millennium, the MINI has not only developed into a premium vehicle, but it has also reinvented itself time and again without neglecting its own origins and tradition. This constant development and the ability to regularly set new trends have established a large fan base for MINI worldwide and in Singapore. Now, MINI is presenting two of its most important models – the all-new MINI Cooper and all-new MINI Countryman. The two models will be available with all-electric drivetrains – a first for the MINI Countryman – as well as innovative and efficient petrol engines.
“The new MINI family is finally here, and it delivers pure charisma and premium refinement in spades,” said Mr. Daren Ching, Head of MINI Asia. The availability of all-electric drivetrains across both the all-new MINI Cooper and all-new MINI Countryman range enable drivers to enjoy sustainable motoring in style. With these urban companions, we are go-karting towards the future with big love and maximising experiences with a responsible attitude.”
“In Singapore, the heart of MINI beats stronger than ever,” said Ms. Cheryl Chiok, Managing Director, Eurokars Habitat. “Now with the all-new MINI Cooper E being a Category A COE model, and seven different model variants to choose from, our customers have many options to display their flair and individuality like never before – all while staying true to the inventive and unique spirit of MINI.”
The hallmark MINI creative use of space offers maximum flexibility as well as enabling a high degree of variability in terms of interior design. The round OLED display, the MINI Interaction Unit, is both an instrument cluster as well as the centre of experiences and comfort. Textile surfaces revolutionise the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.
The new MINI family is available for viewing at MINI Pitstop by Eurokars Habitat, #01-08 One Holland Village, 7 Holland Village Way, Singapore 275748.
