PT Eurokars Motor Indonesia Honours the Top Mazda Dealers at the Mazda Dealer Excellence Award 2019
Executive Chairman of Eurokars Group, Mr Karsono Kwee (centre), together with the winners of the Mazda Dealer Excellence Award 2019 (from left to right); Mr Widi Mulyadi, Service Manager, Mazda Bandung-2; Mr Moch Choirul Anwar, Branch Manager, Mazda Bandung-2; Ms Lailyn Ramadhani Yanarti, Customer Relationship Coordinator, Mazda Bandung-2 and Mr Mulijono, Dealer Principal, ABM Group
* The annual Mazda Dealer Excellence Award honours the best performing Mazda dealers in Indonesia.
* Five top sales persons were accorded the Best Mazda Salesperson Award, and another five individuals were conferred the Best Customer Relationship Coordinator Award.
* The Mazda Dealer Excellence Award aims to ensure that Mazda customers are continually treated to the most satisfactory and highest level of customer service at every touchpoint of their journey and interaction with the Mazda brand, from sales to after sales.
Jakarta, 27 March 2019 – PT Eurokars Motor Indonesia (EMI) once again hosted the annual Mazda Dealer Excellence Award Ceremony on 27 March at the Intercontinental Hotel in South Jakarta. At this prestigious award ceremony, the highest achieving Mazda dealers were recognized for their outstanding efforts in attaining exceptional customer satisfaction levels in their efforts to promote the Mazda brand. In addition, five top sales persons were accorded the Best Mazda Salesperson Award, and another five individuals were conferred the Best Customer Relationship Coordinator Award.
The PT EMI Mazda Dealer Excellence Award aims to ensure that Mazda customers are continually treated to the most satisfactory and highest level of customer service at every touchpoint of their journey and interaction with the Mazda brand, from sales to after sales.
It celebrates the achievements of Mazda dealers in Indonesia whose sales and after sales operations exemplify excellence, propel business performance and attain high levels of customer satisfaction. All the winners have demonstrated business success and commitment to enhancing customer satisfaction amid a challenging and competitive market.
“In line with the premium branding and positioning of Mazda in the automotive market in Indonesia, it is vital for us to provide both our existing and prospective customers with a consistently high level of service excellence and satisfaction, and also strong engagement in order to build enduring customer loyalty and support for the Mazda brand. Our network of Mazda dealers are the ones who embody and convey the essence of the Mazda brand to our customers at every single touchpoint. Delivering exemplary customer service while maintaining profitability across all facets of the business is no mean feat, and this makes their achievements worthy of recognition.” said Mr Roy Arman Arfandy, President Director of PT EMI.
The Mazda Dealer Excellence Award 2019 is awarded to five of the finest dealers in Indonesia based upon a survey which was conducted from January to December 2018 using a stringent set of evaluation criteria. The dealers were ranked according to several key criteria, namely: achieving sales and spare parts targets; high customer satisfaction survey marks; certification of dealers and dealer personnel and scores achieved by individual sales persons at the Indonesian Cup and Customer Relationship Coordinator Contest.
Winners of the Mazda Dealer Excellence Award 2019 are:
1. Dealer Mazda Bandung2, [Kota Bandung] – Bandung2 Mazda Dealer, Bandung
2. Dealer Mazda Kelapa Gading, [Kota Jakarta] – Kelapa Gading Mazda Dealer, Jakarta
3. Dealer Mazda Cirebon, [Kota Cirebon] – Cirebon Mazda Dealer, Cirebon
4. Dealer Mazda Bogor, [Kota Bogor] – Bogor Mazda Dealer, Bogor
5. Dealer Mazda Jogjakarta, [Kota Jogjakarta] – Jogjakarta Mazda Dealer, Jogjakarta
The Indonesian Cup 2019 and Best Customer Relationship Coordinator Awards
In recognition of the hard work, passion and dedication of individual Mazda sales persons, both the Indonesian Cup and Best Customer Relationship Coordinator (CRC) awards were also handed out during the Mazda Dealer Excellence Award 2019 Ceremony. Both awards attracted a high number of participants from various Mazda dealers across Indonesia.
For this year’s Indonesian Cup, the participants went through three selection stages, namely, the pre-qualification stage at the dealership level, followed by the regional selection stage and then the final selection stage. At the pre-qualification stage, 400 sales persons who represented various dealers throughout Indonesia took part. After the first round of regional selection, only 62 of the contestants remained. At the finals five were selected as Mazda’s best sales persons this year.
The Top five winners of the Indonesian Cup 2019 are:
1. Hendry – Mazda MT. Haryono
2. Fajar Nurgamma – Mazda Makassar
3. Harri Setiawan – Mazda Batam
4. Rama Samuel Tanaya – Mazda Puri
5. Hardy Yuwangsa – Mazda Bandung-1
“PT EMI is committed to continuously raising the professionalism and service quality standards of all sales persons who represent Mazda, and this is evident in the quality and calibre of the participants of the Indonesian Cup 2019. We believe that the winners have set a high benchmark for all Mazda dealers and sales persons in Indonesia to follow,” said Mr Arfandy.
In addition to the Indonesian Cup, the Best Customer Relationship Coordinator (CRC) awards were also handed out. The CRC Contest is aimed at promoting the competency of CRCs in maintaining good relations with customers as well as their ability to handle complaints from customers. This year, a new judging criteria – Analysis Presentation – was added. This is aimed at enhancing the analytical ability of CRCs to enable them to play a more effective role in improving and maintaining customer satisfaction.
The CRC Contest garnered the participation of 30 CRCs from various Mazda dealers throughout Indonesia, and the first selection was conducted in early February 2019. From there, the top ten finalists were selected, out of whom five went on to become winners. These include:
The Top five winners of the Best Customer Relationship Coordinator (CRC) Awards are:
1. Pikah Mustika – Mazda Jakarta-Selatan
2. Ricka Herianti – Mazda Cibubur
3. Neny Herawati – Mazda Jakarta-Barat
4. Irnawati – Mazda Bogor
5. Yuliati Rara – Mazda Makassar
From left to right: Mr Tikno Adi, Director. PT Eurokars Surya Utama; Ms Yuliati Rara, CRC, Mazda Makassar; Ms Irnawati, CRC, Mazda Bogor; Mr Igor Panjaitan, Customer Service Director, PT EMI; Mr Roy Arman Arfandy, President Director, PT EMI; Ms Neny Herawati, CRC, Mazda Jakbar; Ms Ricka Herianti Sari, CRC, Mazda Cibubur and Ms Pikah Mustika, CRC, Mazda Jaksel
“The winners of the Mazda Dealer Excellence Award, the Indonesian Cup and the Best Customer Relationship Coordinator (CRC) awards are all iconic role models of the best-in-class Mazda customer service, and strong advocates and ambassadors of the Mazda brand. The PT EMI Mazda Dealer Excellence Award strives to commend and thank them for their significant contribution and unwavering efforts to go the extra mile to meet the ever-changing needs of today’s consumers, and surpass their expectations. We remain dedicated to empowering Mazda dealers to continue to provide superior customer service and reinforce the standing of the Mazda brand in the Indonesian automotive industry,” said Mr Arfandy.
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