BMW Eurokars Auto Unveils Brand New Flagship Centre, Expanding Singapore’s Premium BMW Facilities to Over 160,000 Sqft
BMW Eurokars Auto proudly announces the grand opening of its new BMW Eurokars Flagship Centre at 29 Leng Kee Road, marking a significant milestone in automotive luxury and innovation. Designed with a meticulous focus on customer experience, this state-of-the-art facility spans six levels, offering a comprehensive and immersive journey into the world of BMW.
“The BMW Eurokars Flagship Centre represents a pivotal transformation in automotive retail for Singapore. This state-of-the-art facility has been designed with precision to deliver an exceptional customer experience, showcasing the latest BMW models and offering personalised services at every touchpoint,” shared Jason Lim, Managing Director of BMW Eurokars Auto.
This new flagship facility adds to the BMW Eurokars Experience Centre at 11 Kung Chong Road and the BMW Eurokars Fast Lane Service Centre and Certified Body & Paint Shop at 27A Tanjong Penjuru, contributing to over 110,000 sqft of BMW Eurokars facilities in Singapore. Together, these centres represent the group’s extensive presence in the market, elevating the BMW Eurokars experience for customers throughout the island.
“On a personal note, this building holds a special place in my heart. It has been the backdrop to countless memories—from running around the showroom as a child to spending weekends here with my parents and celebrating milestone birthdays. This showroom is more than just a part of Eurokars’ history, but a part of mine too,” said Charmain Kwee, Group Executive Director of Eurokars Group.
In conjunction with the grand opening, the new BMW M2 and new BMW M240i xDrive were also unveiled for the first time in Singapore, offering BMW fans and enthusiasts the high-performance models that they have been waiting for.
The BMW Eurokars Flagship Centre
The BMW Eurokars Flagship Centre, a revolutionary facility developed at an estimated cost of S$20 million, embodies Eurokars Group’s unwavering commitment to excellence and innovation. Renovation works began in the first quarter of 2024 and were completed within six months. Spanning approximately 3,258 sqm, the Centre includes a sophisticated Flagship showroom, modern office spaces, and the BMW Eurokars Authorised Service Centre, offering an all-encompassing experience for customers. Every detail of this six-level facility has been meticulously planned to enhance the customer experience at every touchpoint:
Basement One: Carpark
Level One and Two: BMW Showroom / Service Reception / Customer Lounge / Delivery Suite / Corporate Office
Level Three: Event Space / Corporate Office
Level Four: BMW Eurokars Authorised Service Centre
Level Five: MINI Authorised Service Centre
Level Six: Rooftop
An Inviting and Comprehensive Experience
Visitors are greeted by an expansive, meticulously designed showroom upon entering the first floor, where luxury and innovation come to life. At the heart of this impressive space is a striking display of the latest BMW models, capturing attention and setting the tone for a premium automotive experience
Every element within the facility has been carefully curated to elevate the customer experience, from the thoughtfully designed ambiance to the carefully selected music that complements the refined atmosphere. The lighting, layout, and visual display of each vehicle are strategically arranged to enhance engagement, encouraging a deeper connection between the customer and the BMW brand. This holistic approach embodies the Retail.Next concept, offering an immersive journey where every touchpoint reflects the exclusivity and luxury synonymous with BMW.
For new car buyers, the delivery bay stands out as a signature feature, highlighted by an eye-catching green moss wall that embodies the brand’s deep-rooted commitment to sustainability and environmental stewardship. The Service Reception, designed for both BMW and MINI vehicles, provides a streamlined and convenient experience, ensuring that all automotive needs are addressed under one roof. Enhancing the customer experience further, the Service Lounge which can be located on levels one and two, offers customers tailored service, comfort, and attention to detail at every step of their visit.
At the heart of levels one and two is the elegantly appointed customer lounge, a refined space where guests can relax and fully engage with the showroom’s dynamic offerings. Complementing the experience is the customer lounge, where visitors can indulge in an assortment of gourmet delights, including freshly prepared dim sum, artisanal pastries, and expertly brewed Freude coffee—a special blend crafted to reflect the precision, innovation, and excellence of the BMW brand.
For more intimate interactions, the Private Service Discussion Rooms provide a premium, personalised atmosphere for consultations, ensuring every customer’s journey is as unique as their needs.
Finally, the Emotional Virtual Experience (EVE) player allows customers to visualise and tailor their BMW to their exact preferences, enhancing the customisation process with expert guidance from BMW consultants. Private consultation spaces further ensure that every detail—from colour to trim—is precisely considered.
A Commitment to Sustainable Mobility: EV-Ready and Future-Focused
The BMW and MINI Authorised Service Centres are fully equipped to cater to both petrol and electric vehicles (EVs), positioning BMW Eurokars Auto to meet the growing demand for sustainable automotive solutions. With a strong focus on EV readiness, BMW Eurokars Auto ensures that all customers, whether driving conventional or electric models, experience the same exceptional service and care that define the brand.
“With the grand opening of our new BMW Eurokars Flagship Centre, we proudly present a space that embodies our unwavering commitment to delivering unmatched automotive luxury and pioneering innovation. We warmly invite all automotive enthusiasts and customers to immerse themselves in this groundbreaking facility and experience firsthand what the future of automotive retail truly looks like,” concluded Kwee.