Eurokars Group Appointed as the Official Distributor of Chinese Luxury Brand Hongqi in Singapore

Building on its four-decade legacy of representing renowned automotive brands, Eurokars Group is enhancing its portfolio of exceptional vehicles, announcing its official distributorship of the distinguished marque, Hongqi.

Hongqi, an iconic automotive brand whose name, meaning “Red Flag”, carries powerful and positive connotations of national pride, heritage, and high status, boasts a rich history. Established in 1958 by China FAW Group Import & Export Co., Ltd., it holds the distinction of being China’s oldest passenger car manufacturer.

With decades of dedicated craftsmanship, Hongqi has evolved to embody a unique ‘Eastern Luxury’ design philosophy, brought to life by world-renowned designer Giles Taylor, and integrates cutting-edge innovative technology. Embarking on a journey of internationalisation underscored by its current theme – “Embracing Innovation, Empowering the Future” – Hongqi is set to define the future of premium mobility globally.

To spearhead the introduction of Hongqi in Singapore, Eurokars Group has ambitious plans to launch a comprehensive range of Hongqi models, categorised into Luxury, Premium, and Mainstream series. The lineup will feature a mix of powertrain options, extending beyond EVs. These vehicles are tailored for refined individuals who value a fusion of sophisticated technology, distinctive Eastern aesthetics, and unparalleled luxury within the mid- to high-end automotive market.

The initial phase of the launch will feature the E-HS9, an electric full-size luxury SUV, alongside some of Hongqi’s latest creations showcased at Auto Shanghai 2025, demonstrating the brand’s dedication to cutting-edge design and technology. This will be complemented by a diverse range of Hongqi’s latest innovations, including the elegant premium mid-size SUV, G117 as well as the E007, an electric SUV unveiled at the 2024 Beijing Auto Show, tailored specifically for family needs.

This emphasis on advanced electric vehicles firmly aligns with Singapore’s strategic goals towards a sustainable future, as outlined in the Singapore Green Plan 2030, and further solidifies Eurokars Group’s vision to deliver premium automotive excellence towards a sustainable future. The introduction of this progressive range in Singapore attests to Hongqi’s unwavering commitment to pioneering advancements and its ambition to shape the evolution of luxury mobility on a global scale.

Operations are slated to commence in the first half of 2026, with a dedicated showroom located along Leng Kee Road. This strategic location will provide an accessible and sophisticated environment for customers to experience the Hongqi brand.

This new partnership expands Eurokars Group’s impressive portfolio to encompass a total of 18 automotive marques (Porsche, Rolls-Royce Motor Cars, BMW, MINI, Mazda, McLaren, MG, IM Motors, Pagani, Ferrari, Bentley, Hongqi, Sunwin, Maserati, Ford, Mitsubishi, Kia and Subaru), and in-house services including Eurokars Pre-Owned, Eurokars Services (Body & Paint), Eurokars Leasing, and Eurokars Financial Services.

Reflecting on this milestone during the Group’s 40^th anniversary, Mr. Karsono Kwee, Executive Chairman of Eurokars Group, commented, “As Eurokars Group celebrates four decades of driving luxury experiences, we are delighted to welcome Hongqi to our family. With our extensive experience representing esteemed automotive brands, our conviction in sustainable mobility, and a customer-focused approach rooted in genuine passion, we are confident in our ability to cultivate and grow the Hongqi brand in Singapore.”