Eurokars Group Fulfills the BMW Group’s Retail.Next Vision: Over 200,000 Sqft of Elevated Experiences Await with the Addition of New BMW and MINI Showrooms
With the official opening of BMW Eurokars Flagship Centre and MINI Habitat on 23 October 2024, Eurokars Group is proud to announce the full embodiment of the BMW Group’s Retail. Next concept across its properties in Singapore. In less than two years, Eurokars Group has successfully rejuvenated over 200,000 square feet across 9 spaces within 4 facilities to enhance the premium services delivered to the BMW, MINI, and Rolls-Royce Motor Cars communities.
Eurokars Group, the leading and only official dealer in Singapore that represents all three of the BMW Group’s automotive brands, celebrates a significant milestone with the grand opening of its state-of-the-art BMW Retail.Next facility alongside the nation’s first MINI Retail.Next facility.
BMW Eurokars Flagship Centre: 29 Leng Kee Road Singapore 159099
MINI Habitat: 27 Leng Kee Road Singapore 159098
Strategically located within the main automotive belt in Singapore, these new additions solidify Eurokars Group’s dedication towards elevating customer experiences across the three iconic brands. This effort is also synonymous with the BMW Group’s direction of creating a personalised, immersive and seamless experiential customer buying journey.
“We made history by launching Singapore’s first BMW Retail.Next concept with the opening of the BMW Eurokars Experience Centre at 11 Kung Chong Road in December last year,” Ong Lay Ling, Group CEO of Eurokars Group, recalled. “These new and rejuvenated spaces epitomise our promise of delivering unparalleled ownership experiences.”
As a leading automotive giant renowned for its luxurious facilities, Eurokars Group continues to redefine the automotive landscape. With the introduction of the only integrated service centre in Singapore, Eurokars provides exceptional convenience for customers seeking comprehensive aftersales support for both BMW and MINI brands under one roof.
With Rolls-Royce Motor Cars Singapore showroom situated alongside BMW Eurokars Flagship Centre and MINI Habitat, Eurokars brings an unmatched selection and accessibility for the local car enthusiasts. Eurokars’ constant development and enhancement underscore its strong relationship with the BMW Group, and as a tribute to the legendary BMW Welt, Eurokars Group creates a progressive and pioneering environment that is akin to the iconic experience in Munich.
Charmain Kwee, Group Executive Director of Eurokars Group, remarked, “Growing up, these showrooms were more than just places of business; they were my playgrounds. Having participated in the planning of BMW Eurokars Flagship Centre and MINI Habitat, I’m filled with pride and excitement when I saw the illustrations come to life. It’s a surreal moment to witness how we have elevated Singapore’s automotive landscape over the years. Driven by passion, we are poised to continually delight customers for generations to come.”
“Eurokars Group has proven to be a stellar partner of the BMW Group for over two decades here in Singapore,” said Lars Nielsen, Managing Director of BMW Group Asia. “Today, it is clear to see how much the MINI and Rolls-Royce Motor Cars businesses have grown over years. Now with BMW on board since 2022, we are confident that our shared vision and experiences will lead us on a path to become the #1 premium brand in Singapore.”
BMW Eurokars Flagship Centre: A Meticulous Focus on Customer Experience
This 6-storey building blends sophistication with innovation on the first two levels, with the specially-curated showroom, customer lounge and delivery suite. Stepping into this seamless Retail.Next flagship centre, its discerning clientele will be warmly welcomed into a space that fosters interaction, deepens connections and builds lifelong relationships.
Equipped with Emotional Virtual Experience (EVE) player, BMW customers can immerse themselves in a fully customisable experience, visualising their desired car configuration. The personalised digital brochure can then be sent over, allowing them to review and share with their friends and family members. Leveraging on this digital capability, Eurokars’ customers can bring their imagination to life, making car-buying process more effortless.
“The BMW Eurokars Flagship Centre represents a pivotal transformation in automotive retail for Singapore. This state-of-the-art facility has been designed with precision to deliver an exceptional customer experience, showcasing the latest BMW models and offering personalised services at every touchpoint,” shared Jason Lim, Managing Director of BMW Eurokars Auto.
MINI Habitat: A Cosy Haven
Building upon the foundation of the Retail.Next concept similar to that of BMW Eurokars Flagship Centre, MINI Habitat carves out a haven space with the MINI philosophy. The focus is to create a personalised oasis that reflects a vibrant and individualistic nature.
Upon entering MINI Habitat, guests will be greeted by the cosy and lifestyle-oriented environment. There are three dedicated EVE corners, allowing MINI customers to explore their dream car configuration at a comfortable pace.
Spanning over three floors, besides the inviting showroom, this facility is also intricately crafted with hospitality lounge and delivery suite.
“We started the MINI dealership in Singapore in 2006 with the first-ever standalone MINI showroom in the world. Today, it is refreshed with the new Retail.Next concept and I am confident that this transformation will further elevate the customer journey and experience. I look forward to welcoming our customers and fans to our new space,” Cheryl Chiok, Managing Director of Eurokars Habitat, commented.
A Shared Greatness
Both the MINI Habitat and BMW Eurokars Flagship Centre share the integrated Service Reception at the ground floor of the conjoined buildings and their basement carpark, within 27 and 29 Leng Kee Road. This convenient service concierge allows Eurokars’ customers to address all their automotive needs, whether they drive a BMW or MINI. Regardless of the reason of visitation – scheduling a maintenance, inquiring about parts, or simply seeking expert advice – this integrated hub ensures a streamlined and personalised experience.
“We are proud that Eurokars Group is championing our vision of future retail in their facilities. Their integrated BMW and MINI hub is proof that customer interactions will continue to be our highest priority. Highlights such as the specially curated customer lounge and virtual experience capabilities elevate the showroom experience to a whole new level. Congratulations to Eurokars Group on this incredible milestone and we look forward to our continued success for years to come!” added Nielsen.
The shared greatness extends beyond these two buildings. Eurokars Group has taken another step forward in providing exceptional automotive care: the BMW Eurokars Fast Lane Service Centre and Certified Body & Paint Shop opened in March 2024, situated within the 430,000 square feet Eurokars Aftersales Facility at 27A Tanjong Penjuru, has been expanded and converted to the integrated full-fledged Authorised Service Centre for BMW, MINI and Rolls-Royce Motor Cars. This third authorised service centre is in furtherment to the Group’s commitment in delivering comprehensive and holistic vehicle support services to all BMW Group’s customers, to care and further enhance customer experience with convenience.
Eurokars Group: Timeless Legacy, Forward-Thinking
Having emerged from a modest beginning to a prominent automotive player, Eurokars Group’s journey is marked by a commitment to excellence, customer satisfaction, and sustainable practices. With a network of 22 facilities and over 1,600 staff, Eurokars Group continues to shape the future of the automotive landscape.
As the industry evolves, Eurokars Group remains at the forefront of innovation and environmental stewardship. Powered by the commitment to excellence and passion for progress, the Group is geared up to embrace the challenges and lead the way in shaping a sustainable future.
October 18, 2024