Eurokars Leasing: Redefined
Eurokars Leasing, a subsidiary of the largest privately-owned car distributorship in Singapore, Eurokars Group, is thrilled to announce a significant transformation. Established in 1992, Eurokars Leasing has a rich heritage of providing exceptional car rental and leasing services.
Under the new leadership of Charmain Kwee, Group Executive Director of Eurokars Group, Eurokars Leasing is revving up its dynamic revitalisation. Kwee, who took over the reins of this business arm in November 2023, has spearheaded a strategic shift towards a younger demographic which embraces an “asset-light” mindset.
“Our legacy of excellence and promise of delivering unparalleled experiences are the foundation as to why we’re building a new era of mobility”, said Kwee. “Eurokars Leasing remains committed to providing personal and exceptional service, but we’re also embracing modern trends to cater to the evolving needs of today’s consumers.”
Recognising the growing desire for greater flexibility, convenience, and a focus on experiences, Eurokars Leasing is now poised to cater to a new generation of customers seeking innovative and convenient mobility solutions.
A Shift Towards Asset-Light Living
Studies[1][2][3] conducted by researchers have highlighted a growing trend towards the desire for greater flexibility, convenience, and a focus on experiences over material possessions, particularly among younger generations. The studies collectively demonstrate a clear shift towards “asset-light” living, which aligns with Eurokars Leasing’s vision of providing flexible and convenient mobility solutions.
Unveiling Eurokars Leasing’s Next-Generation Car Rental Platform
Today, in conjunction with this exciting transformation – while remaining committed to having a wide range of premium vehicles, well-maintained fleets, and a dedicated team of professionals – Eurokars Leasing is excited to share our new car rental and leasing platform, designed to meet the demands of modern consumers.
This innovative platform addresses common user challenges in the car rental industry, setting a new standard for convenience, quality, and technological advancements.
Embracing Eurokars Leasing’s motto of “experiences beyond boundaries”, the new platform empowers customers to embrace an adventurous spirit and explore new possibilities, all with unparalleled convenience.
Prioritising customer satisfaction and comfort, we have streamlined the car rental process with a revamped, advanced and intuitive user interface. With just a few clicks, you can secure the perfect car rental from anywhere, whether you are at home or on the go.
Your Journey, Our Priority
Eurokars Leasing guarantees that the make and model you book will be in its best condition, eliminating unexpected substitutions and ensuring peace of mind as you go forth and harvest the best opportunities that life has to offer. Experience a smooth, eco-friendly journey with a digital and paperless process. From bookings made to vehicle returns, including insurance, roadside assistance, Touch ‘n Go card, delivery service, and more – everything is conveniently managed online.
Drive away in style and confidence with Eurokars Leasing’s fleet of the latest and most advanced models featuring cutting-edge technology and superior features. Every car in the fleet is meticulously maintained and has undergone regular servicing by authorised distributors, ensuring a safe and comfortable driving experience.
Elevating Luxury Experiences
Further elevate your car rental experience by visiting our exclusive Rental Experience Lounge at 27A Tanjong Penjuru Singapore 609141. This stylish and comfortable space offers a place to unwind while picking up or returning your car. Enjoy complimentary refreshments, featuring a curated selection of coffee blend exclusive to Eurokars Leasing, tea, and beverages.
Experience the difference with Eurokars Leasing’s next-generation platform and exceptional service. Visit our website or contact us today to embark on your next adventure with Eurokars Leasing.
[1] A study by Tom Gray and Franz Luquet from Frog, a part of Capgemini Invent, titled “Gen Z Will Reinvent Your Business”, examined the preferences of Gen Z consumers. They found that this generation is increasingly asset-light, inspired by the ubiquity of cloud-based services and comfortable with shared access models, such as Airbnb.
[2] Similarly, Raz Godelnik’s research published in ScienceDirect, titled “Millennials and the sharing economy: Lessons from a ‘buy nothing new, share everything month’ project”, revealed that younger Millennials are interested in transitioning from having an identity based on possessions and consumption to identity based on relationships and experiences.
[3] Marco Abele, former Credit Suisse Chief Digital Officer and CEO & Founder of TEND, also explored this trend in his article “The Investment Generation Gap: Experience vs Ownership”, published by International Banker. He noted that “Modern Society”, rather than a certain generation, is no longer motivated by owning material possessions but more interested in using their resources to invest in and enjoy experiences. The traditional idea of ownership as a sign of success is fading, creating opportunities for sharing and collaboration.