MINI Eurokars Indonesia Opens Its Doors at Central Market PIK, Jakarta
Starting in Singapore in 2006, MINI Eurokars is synonymous with delivering exceptional automotive experiences. In 2023, MINI Eurokars expanded its presence into Indonesia, solidifying its commitment to providing enthusiasts with the thrill of driving, a distinctive lifestyle, and a dedication to sustainable mobility.
MINI Eurokars Indonesia, celebrated a momentous soft opening on August 30, 2023, introducing the vibrant Indonesian market to the iconic MINI experience. The event took place at the newly established Pop-Up Showroom located in the heart of the environmentally conscious Central Market PIK.
Central Market PIK, an environmentally friendly lifestyle center with a focus on sustainability, serves as the perfect backdrop for MINI Eurokars Studio. This strategic location aims to introduce the MINI brand to a diverse and engaged audience, underlining the brand’s commitment to fun, lifestyle, and sustainable mobility.
MINI Eurokars Studio PIK, boasting a spacious 153 m2 area on the ground floor of Central Market, provides visitors with a firsthand look at two MINI vehicles on display – including the MINI Electric and MINI Countryman, available for test drives. Accompanying this, 6 MINI Consultants are available daily from 10.00 to 22.00 to assist visitors with inquiries and test drives.
The soft opening event was attended by esteemed figures such as Ramesh Divyanathan, President Director of BMW Group Indonesia, and Herbert Kwee, CEO of Eurokars Group Indonesia, alongside other industry colleagues.
The opening ceremony showcased the spotlight on MINI Electric, a vehicle that seamlessly blends legendary go-kart thrills, distinctive design, and premium quality with an emissions-free driving experience. The 135 kW/184 hp electric motor, strategically placed at the bottom, not only enhances stability and handling but promises an exhilarating driving experience with every turn.
Beyond the exciting lineup of vehicles, MINI Eurokars Studio PIK offers MINI enthusiasts the chance to complete their MINI lifestyle with a range of MINI Original Lifestyle Collections. This curated selection includes premium MINI-branded merchandise such as t-shirts, accessories, and miniatures, all characterized by the bold materials and clever designs that define the MINI brand.
MINI Eurokars Indonesia invites automotive enthusiasts, lifestyle connoisseurs, and the community at large to visit MINI Eurokars Studio PIK and join in the celebration of this exciting new chapter in Indonesia’s automotive landscape.
