Jakarta, 14 March 2017 – PT Eurokars Motor Indonesia, part of Eurokars Group, officially launched its distributorship of Mazda vehicles in Indonesia in an inauguration ceremony which was held today at Hotel Indonesia Kempinski Jakarta. The event was attended by members of the media, representatives and officials from government institutions as well as the business and dealership partners of PT Eurokars Motor Indonesia.
Mr. Karsono Kwee, Executive Chairman of Eurokars Group, said: “We are very honoured to have gained the faith and confidence of Mazda Motor Corporation to be appointed as the sole distributor of Mazda vehicles in Indonesia. This appointment marks a major milestone for Eurokars Group. It also reflects the strong partnership between Mazda Motor Corporation and Eurokars Group which is well-qualified to run this distributorship, having achieved record sales since it took over the distribution of Mazda cars in Singapore in 2011. That is the kind of success that we are committed to pursue and replicate in Indonesia.”
“We are delighted to announce that the entire distribution network comprising 43 Mazda dealers in Indonesia have declared their support and readiness to work together with PT Eurokars Motor Indonesia since the official handover on 1 February 2017. PT Eurokars Motor Indonesia is optimistic about the growth potential of Mazda in this vital and strategic market which is deemed as one of the most important areas of focus and business expansion for Mazda Motor Corporation within the region,” Mr. Kwee added.
Following the official appointment, PT Eurokars Motor Indonesia will be responsible for all sales and aftersales, including the warranties of all Mazda vehicles sold prior to the appointment. PT Eurokars Motor Indonesia is also authorized to import new Mazda models to Indonesia while it oversees all the existing Mazda flagships.
In keeping with its pledge to provide Mazda customers and supporters with more options and new variants that will support and satisfy their ever-evolving lifestyle needs and aspirations, PT Eurokars Motor Indonesia will introduce the following new models:
• Mazda 6 Estate
• Mazda 3
• Mazda 5
• Mazda CX-3
• Roadster Mazda MX-5 Soft Top
These new models will complement the existing Mazda vehicle lineup in Indonesia:
• Mazda 2
• Mazda 6 Sedan
• Mazda CX-5
• Mazda Biante.
The new variants will deliver more exhilarating and captivating driving experiences, and driver comfort through Mazda’s signature “Jinba-Ittai” – horse and rider as one – driving dynamics which strengthens the bond and oneness between the car and its driver.
These new models embody and reflect the premium quality and distinctive KODO: Soul of Motion design of all Mazda vehicles which aim to impart superior driving dynamics and performance feel with cutting-edge SKYACTIV engines and vehicle motion control technology. Mazda’s superior SKYACTIV vehicle dynamics is the integrated technology combining engine (SKYACTIV-G), transmission (SKYACTIV-DRIVE), body (SKYACTIV-BODY) and chassis (SKYACTIV-CHASSIS).
Mazda, which is branded as the most premium brand of Japanese and made-in-Japan cars, will continue to deliver great driving pleasure and brighten the lives of all car buyers and car enthusiasts in Indonesia. Indeed, PT Eurokars Motor Indonesia will usher in the new era of Mazda in Indonesia by delivering a premium touch across all sectors of automotive vehicles.
“We are leveraging the knowledge, expertise and experience that we have gained from decades of experience in the automotive industry and from being a dealer for Mazda cars in Indonesia since 2007 and the distributor for the Singapore market since 2011 in our relentless efforts to grow Mazda into one of the top automotive brands in Indonesia. And we believe our journey to success will not be possible without the continued partnership and support of all Mazda customers, our principals, partners and suppliers,” said Mr. Kwee.
Since its founding in 1985, Eurokars Group has grown to become one of the leading automotive groups in Asia. As the largest privately-owned car distributorship in Singapore, Eurokars Group manages five premium and iconic brands – Porsche, Rolls-Royce, MINI, Mazda and McLaren. In Indonesia, the group represents Porsche, Rolls-Royce, BMW, Mazda, Maserati, and 3M Automotive and Commercial Film products for the whole of Indonesia. To fuel its growth and regional expansion, the group has also acquired a stake in a Rolls-Royce dealership in Nanning, China, and secured a Mazda dealership in Perth.
Mr. Roy Arman Arfandy, President Director of PT Eurokars Motor Indonesia, said: “Our official inauguration which was witnessed today by the media, our business and dealership partners together with government officials and representatives, alongside the exciting new products and flagships of Mazda which we will be introducing in Indonesia, collectively reflect our commitment to transform Mazda into one of the most sought after automotive brands in Indonesia.”
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